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Hip Hop LDN™ is a multi award-winning media, entertainment and hospitality group that has defined the UK’s brunch party culture since 2014. We specialise in creating unforgettable bottomless brunch events in London and beyond, reaching a loyal audience of music lovers aged 18–34 with events, original content, and branded merchandise inspired by African-Caribbean music, creativity, and culture.
Our signature concept, the Modern Day Brunch, fuses the energy of nightlife with the vibe of a shared daytime experience. We brought bottomless brunch to life with immersive themes, cocktails, great food, and curated music—turning brunch into a cultural movement and helping spark a £150+ million UK industry.
We’ve now hosted over 250,000 guests, putting us at the heart of London’s daytime party scene.
A Family of Brunch Party Brands
Hip Hop LDN™ operates five flagship brunch brands, each built around a distinct sound and cultural energy:
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Hip Hop Brunch™ – the original and best-known bottomless brunch London has to offer
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Garage Brunch™ – the original and most regularly attended UK Garage Brunch brunch in the world
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The 90s Brunch™ – the original 90s throwback brunch, featuring costumes, singalongs and nostalgia
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Bashment Brunch™ – dancehall, soca, and Afro-Caribbean heat
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Disco Brunch™ – glitter, groove and good vibes only
Guests enjoy bottomless cocktails, a two-course meal, and immersive entertainment, from karaoke and dance-offs to magicians, artists, and DJs that keep the room jumping all afternoon.
We also host temporary tattoo stations, Garage Mastermind, and feature some of the UK’s best hosts and performers to create an experience that feels like the best night out, during the day.
Awards and Industry Recognition
Hip Hop LDN™ has become one of the UK’s most celebrated brunch party brands, earning consistent praise from the press and public alike, whilst winning twelve awards along the way, including:
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London Club and Bar Awards – Winner, 3 consecutive years
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London Lifestyle Awards – Winner, 3 consecutive years
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Design My Night – Best Event
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Press coverage: Vice, The Evening Standard, The Telegraph, BBC 1Xtra, Time Out, Mixmag & more
From One-Off to Cultural Mainstay
What began as a one-off party to celebrate the Golden Era of hip hop, at a time when the genre was unfairly stigmatised by London’s nightlife policies, has grown into a movement. Hip Hop LDN™ was created as a response to the gatekeeping of urban music in London clubs, and to reclaim space for cultural celebration through music, food, and creativity.
Like many youth-led musical movements before it, rock, acid house, disco, hip hop faced backlash. We flipped that narrative, building something joyful, inclusive, and commercially successful.
National and International Growth
We’ve taken the party beyond London, expanding into Berlin, Manchester, Birmingham, Brighton, Essex, Kent, and Hertfordshire, and in 2022, we launched two weekly residencies in Ibiza, introducing our concept to a global audience.
Our vision is now to establish permanent venues that serve as cultural homes for our brunch concepts, while continuing to grow our reach through content, collaborations, and brand extensions.
Beyond the Brunch: The Next Chapter
Hip Hop LDN™ is now a full-scale cultural brand. Our expansion includes:
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Original music and content creation
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Apparel and lifestyle merchandise
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Collaborations with creators, DJs and brands
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Permanent event spaces and pop-up experiences
We’re not just here for the weekend, we’re here to reshape the way people experience music, food, and connection.
The People Behind the Movement
Hip Hop LDN™ was founded by a group of London creatives from the nightlife, music, and events industries. Our team brings together expertise across production, digital marketing, customer experience, talent booking, and content creation.
Together, we’ve built one of the most recognisable daytime party brands in the UK—and we’re just getting started.
